Rubens enchants teams into collaborating through magic.

Rubens is an entrepreneur and the co-founder and CEO of Abracademy, a learning and development company that uses magic as a tool to help people and teams connect and collaborate more effectively and meaningfully.

With more than 20 years’ experience in business, digital media, and marketing, Rubens now brings magic to the world of business by “magiliating” (facilitating with magic) workshops for companies and schools. Through meaningful play, participants are led through learning journeys intended to shape mindsets and help with personal and professional growth. 

Originally from Brazil, Rubens worked as a copywriter and creative director in New York and in London, leading many award-winning campaigns for global clients.

@ABRACADEMY