Renata Barbosa

Rena is a translator of emotions. She proposes new meanings and builds narratives from what people and companies share at their essence: their stories, feelings, and dreams. With more than 20 years’ experience in branding and communication, Rena has worked at B Corps like Natura and Fazenda da Toca Organics, and has coordinated projects with social impact like TemMeuVoto, which helped Brazilian voters choose their legislative candidates in the last elections. Currently is strategist at Cause, which puts causes at the heart of the business and helps brands and organizations find and connect their purposes with society’s key demands.

Ana Luiza Daripa

Analu persists in dreaming of a more humane, loving, and kinder world, where people are less afraid of each other and are able to realize their greatest potential. She believes that we are all essentially creative beings, and that we should use our gifts in the service of the greater good. Throughout her 25-year career she has worked to develop creative solutions that bring positive transformation at B Corps such as Natura, Fazenda da Toca, and AMATA. She has great knowledge of the business environment, having worked for companies like Citibank, Johnson &Johnson, Ambev Interbrew, and Bauducco. For the last five years she has dedicated her time to help businesses flourish through her own enterprise, Floreser.

Francine Lemos

Fran believes that the transformation needed in our world will occur through the companies and, mainly, through each human being inside the workspace. She has more than 15 years’ experience in business development, branding, and organizational culture in companies like Natura, a leading Brazilian cosmetics and direct sales company. She is also one of the founders of Rede Narrativas, which brings together and strengthens the work of professionals who communicate their causes. She is a partner at Cause, a consulting firm that puts causes at the heart of the business, and is currently leading the B Movement (B System) in Brazil, a global movement that seeks to redefine the concept of success in business.