John redefines winning through ancient martial arts.
John Vincent is the co-founder and CEO of healthy fast-food chain Leon and the author of Winning Not Fighting: Why You Need to Rethink Success and How You Achieve It with the Ancient Art of Wing Tsun.
While working at Bain & Co., he and colleague Henry Dimbleby first developed their “If God did fast food” idea. In 2004, joined by chef Allegra McEvedy as the third co-founder, the first LEON restaurant opened in London, was soon awarded by the Sustainable Restaurant Association, and gained international recognition. Aspiring to improve nutrition for children at scale, John and Henry went on to create “The School Food Plan” to revise meals and introduce cooking classes for students throughout the United Kingdom.