Eva pushes all boundaries, except the ones of the planet.

Eva is the CEO of Houdini Sportswear, a Swedish outdoor brand and trailblazer in the circular economy. Since 2001 she has dedicated her work to reinventing business as a force for good, providing state-of-the-art circular products and open-source innovation, within the boundaries of planetary resources. 

With a 360-degree vision of sustainability, Houdini creates smart, multifunctional, and durable clothing, made out of recycled and recyclable polyester that are circular by design. Some base layers made out of recycled and recyclable polyester and others by natural fibers pure enough to can be composted, and some pieces may be rented to counteract fast fashion and overconsumption. In 2018 Eva received the NMC Award for sustainable leadership and Houdini won the NK-galan Innovation Award. The year before, Eva received the Pontus Schultz award for a humane economy.

@EVAHOUDINI