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Deborah Choi

FOUNDER, HORTICURE

Berlin

Deborah brings nature indoors.

Deborah is the founder of Horticure, a full-service plant care business recently named by EU Startups as "one of the 10 Startups to watch in 2020 and beyond". She envisions a world filled with healthier, greener indoor spaces. Born in Nigeria, she moved from a small New York City apartment to a Berliner Altbau in August 2016, where she felt inspired to create a “spacious indoor jungle” vibe herself. Since then, she’s focused on blending technology and a personalized, human touch toward becoming a “green thumber.”

A serial entrepreneur, Deborah previously founded and ran a fashion e-commerce brand, a media company, and an innovation agency for venture-backed startups, and was featured as a Bloomberg BusinessWeek top “25 under 25 entrepreneur" with her first startup.

@HORTICURE